4.11.11

"San Pellegrino sparkles with Bulgari"




On the occasion of Bulgari’s 125th Anniversary Retrospective Exhibition Roadshow in Paris we have a greate cooperation between two important brands, Bulgari and S.Pellegrino. It was decided  the design of a unique and precious S.Pellegrino bottle, featuring on the label a luminous and brilliant creation of the magnificent Italian jeweler. A sparkling jewel, selected among the Bulgari Vintage collection of 1965, “wears” the label of the iconic S.Pellegrino bottle.
For a limited time, a special edition label will display the image of a yellow gold necklace, embellished by brilliant cut diamonds, turquoises, amethysts and cabochon emeralds. This unique piece, reminds of the ‘60s Bulgari style and expresses the uniqueness, refinement and stylishness of the jewel. By sharing common values of heritage, prestige, quality, unexpectedness, glamour and timelessness, S.Pellegrino and BVLGARI envisioned together a new interpretation of Italian lifestyle, and this unexpected Special Edition bottle mirrors their commitment to excellence and their passion for iconic items. In this view the “S.Pellegrino sparkles with Bulgari” is meant to be a tribute to Italian timeless magnificence, a celebration of the colorful and refined Italian spirit. This exclusive Special Edition S.Pellegrino sparkles with Bulgari, temporarily replaces the standard S.Pellegrino bottle in the most refined restaurants around the world for a grand total of 50 million bottles, starting from September 2011 for around 2 months in each market.
(sanpellegrino.com)

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